How much does a product launch video cost?

By LaunchTrailer. Published November 1, 2026.

A short product launch video costs anywhere from under $50, if you make it with a software tool, to $20,000 or more from a large production company. Most small software teams choose between a tool at $15 to $60 a month, a marketplace gig at about $80 to $210, a freelancer at about $1,000 to $3,000, or a studio at about $3,000 to $8,000.

The prices below were checked on November 1, 2026. Tool prices come from each vendor's pricing page. Prices for human work mostly come from agencies describing their own market, so read those as rough ranges from people with a stake in the answer. We found no independent survey.

Cost by route

Route	Price	Usual time	Source
Screen recorder, you do the work	Screen Studio: $29 for one month	Hours of your time	Screen Studio
AI video tool	Runway from $15 a month, HeyGen and Pictory from $29 a month	Hours, with retries	Runway, HeyGen, Pictory
LaunchTrailer	$49 for a month, up to 18 videos per campaign	About 20 minutes to render a set, plus your review	Pricing
Marketplace gig, 30 seconds	Listings seen at about $80 to $210	About 2 to 5 days on those listings	Fiverr $80 listing, Fiverr $200 listing
Freelance motion designer	$1,000 to $3,000 per video	1 to 3 weeks	Motion
Agency studio	$3,000 to $8,000 per video	2 to 4 weeks	Motion
Large production company	$8,000 to $20,000 or more	4 to 8 weeks	Motion

Other published figures sit in the same area but do not match exactly. Vidico quotes freelancers at $500 to $3,000 per minute and specialized studios at $3,000 to $10,000 per minute. Flowjam, which specializes in launch videos, lists an animated launch video at $10,000 with about three weeks of delivery. If you hire by the hour, goLance gives $40 to $75 an hour for mid-level motion artists and $75 to $130 for senior ones.

What actually moves the price

Who writes the script. A freelancer animating your finished script costs less than a team that researches your market and writes it for you.
Custom illustration and animation. Original artwork takes far longer than moving real screenshots with a camera.
Number of formats. A vertical, a square and a wide version are three layouts, not three exports. Ask whether they are included, because some quotes cover one shape.
Voice and actors. A professional voice adds cost. So does filming anyone on camera.
Revision rounds. Check how many are included and what a change costs after launch, such as a new price or a renamed feature.
Speed. Vidico says a rush job under three weeks carries a premium of 30% to 50%, and Flowjam charges $5,000 or more to deliver sooner.

How to compare per-video prices fairly

Per-video numbers flatter tools, including ours, so compare them with care. One LaunchTrailer campaign can produce 18 videos for $49, which works out at $2.72 each. Those 18 are variations: three hooks and two calls to action in three formats. They are not 18 different ideas. If you only post three of them, the honest figure is about $16 each.

A credit system needs the same care. Runway's $15 Standard plan buys about 52 seconds of its Gen-4.5 video per month, and takes you discard use credits as well. Tools priced by minutes of output, such as Pictory at 30 minutes per month on its monthly plan, are better value for long videos than for a 25-second teaser.

Also count your own time. A $29 recorder is the cheapest line in the table, and it can also be the most expensive if a launch video takes you two days during launch week.

What to spend, by situation

You have a small launch and more time than money. Record it yourself. A clean screen recording with a clear caption is better than no video.
You want a short set for social posts, and you ship regularly. Use a template tool. Expect to give up original creative ideas in return for speed and cost.
You need a voiced explanation of how the product works. Use a recorder or a tool built around voiceover, or hire someone. A 25-second teaser will not explain a complicated workflow.
The video is the centerpiece of a funded launch. Hire a studio, brief it early and leave time for revisions. No template will give you an original concept.

Questions to ask before you pay anyone

How many formats are included, and is each one re-laid out or just cropped?
Who writes the script, and who checks that its claims are true?
Can you change a line later, and what will that cost?
Who licenses the music, and can you use it in paid ads?
Do you get the final files, and how long are they stored? LaunchTrailer, for example, removes finished videos 90 days after rendering, so download what you want to keep.

Try before you decide

You can see your own hooks, copy and storyboard for free in a few minutes, with no card, using a free LaunchTrailer preview. It will show you quickly whether a template approach suits your product. If it does not, the comparison on our home page lists the other routes with sources, and it says when we are the wrong choice.

See it on your own product

Paste your URL and get your own hooks, copy and storyboard in a few minutes. Free, no card needed. Subscribe at $49 a month only if you want the videos.

Sources

Checked on November 1, 2026. Prices and limits change, so confirm them with the source.